💡 How many middlemen are between the cacao and your cup? In the conventional market, up to 6 links. Each one adds their margin, dilutes the producer's share, and mixes beans from different origins until the result is a standardized, mediocre cocoa. Our cacao is different because we grow, process and sell it ourselves directly — no middlemen, no blends, no inflated price.
In the traditional cocoa chain, the producer is the first to deliver the product and the last to receive a fair payment. Between the tree and your table there can be 4, 5 or 6 links: the local collector, the regional trader, the exporter, the importer, the distributor. Each adds their margin. The producer, who does the hardest work, keeps the smallest share of the final value. Fundo Maranatha works differently.
1. The problem with middlemen in the cocoa market
According to data from the ICCO (International Cocoa Organization), the value chain of conventional cocoa is one of the most unequal among agricultural commodities. In the bulk cocoa market, the producer can receive between 6% and 16% of the final value of the finished product. The rest is captured by middlemen, processors and brands.
| Conventional chain 🔗 | Fundo Maranatha ✓ |
|---|---|
| Producer ? Collector ? Trader ? Exporter ? Importer ? Distributor ? You | Fundo Maranatha ? You |
| Beans mixed from different origins | Single origin: San José de Sisa, El Dorado, San Martín |
| Traceability impossible | GPS: 6°35'26.4"S 76°39'56.6"W |
| Producer receives 6–16% of final price | Money goes directly to the farm |
2. The Fundo Maranatha model: no unnecessary links
Our own hectares in San José de Sisa, El Dorado, San Martín. We do not buy beans from other farmers or mix them with ours.
On the farm itself, with wooden boxes and artisanal sun drying. We control time, temperature and quality for every lot.
For higher-value products: roasted cacao, nibs and cacao paste. All on the farm, all artisanal.
To the final consumer or to businesses (B2B) without going through collectors, distributors or resellers. Your order goes from the farm to your hands.
3. What this means for you as a buyer
4. What it means for the farm
5. True fair trade does not need a label
There are globally recognized fair trade certifications that guarantee certain conditions for producers. They are important in markets where traceability is difficult. But a label does not replace a direct relationship.
💡 When you buy from Fundo Maranatha, you do not need a label to guarantee that the producer receives a fair price — you can verify it directly. The price you pay goes to the farm, not to a chain of middlemen. That is fair trade in its most direct form.
Buy direct from the producer
No collectors, no distributors, no resellers. Your order goes directly from Fundo Maranatha to your hands.
Order on WhatsApp See all products ?6. For businesses: B2B volume without intermediaries
Write to us on WhatsApp to talk about volumes, formats and conditions for businesses.
Fundo Maranatha: from our farm to your business
Fine flavor cocoa from San Martín with full traceability. For final consumers and businesses. Shipping to Lima and delivery across Peru.
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